Our name Auros comes from the ancient symbol of the Ouroboros. It’s the snake eating its own tail. To us, it speaks of sustainability and a circular economy.
Oros in Latin means tail. And the tail end of our society is rubbish. Population increase, consumerism and consumption means that we’re producing more rubbish than even before. Consequently, we’re throwing away more rubbish than ever before. Landfill is a major contributor to climate change. We're always going to produce rubbish, the problem is there is currently no safe environmentally safe alternative to landfills.
Until now - we are a social enterprise, we exist to have a positive impact on the environment. We're proud to be from Kapiti, New Zealand. We met at a Startup Weekend and we've continued to grow into business we are today.